Simple Trees 🌲

When Nic started Simple Trees, it was with the goal to make “simple tree jobs clear and affordable for [the client].” He thought the tree removal industry was confusing and unnecessarily cost-prohibitive to clients. 

“I’m imagining a tree for a logo,” he told me. Stone-cold art direction 🤣

Simple and clear translates well to logo design, too. So I drew a geometric tree icon and paired it with DDC Hardware, a font with a perfectly midwestern, industrial style to mimic Nic’s work well.