Optiv Network 👁

Optiv Network, a burgeoning media company, needed a brand to support its ambitious aim. A response to growing contention, their mission is to create a space where people can assemble to share and sharpen their perspectives on all of life. From politics to faith and sports to art, opinions and thoughts vary widely.

I designed the Optiv brand with an eye toward the variety of worldviews today, and with Optiv’s same intent to center the individual listener within that larger context. 

 

Early sketches, exploring combinations of the eye and globe.

An alternate mark, emphasizing the reach of the network.

Brand style guide, detailing ideal applications of the system.