New Normal Nutrition 🍴

As a nutrition coaching business the goal of New Normal is straightforward, to supply folks with simple direction and support around eating and in a way that fits easily into their individual lives. I wanted to make the mark and brand similarly nimble and simple, able to maneuver into different spaces and work effectively, regardless of context.

Playing off of the alliteration of ‘New Normal’, I sliced through the center of the N with a fork to create two Ns while also bringing the elements together.

 

I tried incorporating different foods along the way, but eventually felt that the fork offered broader associations for the mark.

Graphics for Instagram use